The Extra Program is Pinpoint's next generation coalition loyalty initiative, which launched in India in 2011. Pinpoint has partnered with leading Banks and thousands of Merchant Partners to offer 'Extra' value to the Bank's existing reward programs.

On 18th March 2011, Pinpoint launched its first program for Standard Chartered Bank's premium Credit Cardholders. The Standard Chartered Bank Bonus Points program offers Bonus Points to premium credit cardholders transacting with Bonus Points Partners. To know more, visit www.bonuspoints.co.in

On 12th September 2011, HSBC along with Pinpoint launched the EXTRA Points program for its Premier, Platinum and Gold Credit Cardholders. The EXTRA Points program not only allows a cardholder to turbo-charge their rewards earning but also redeem EXTRA Points for a wide range of rewards.

And on 21st June 2012, HSBC rolled out, probably India's first, Enterprise Wide Coalition Loyalty program for a Bank, rewarding banking customers for both, their retail spends at EXTRA Partners as well as their everyday banking needs. ! For information on the EXTRA Points programme for HSBC Credit and Debit Cardholders, visit www.extrapoints.co.in/hsbc

On 19th June, 2012, Pinpoint launched the Extra Rewards program on the Citibank Rewards Credit Card. In addition to the 10X Reward Points cardholders earn on spends at Apparel and Department Stores, they now also earn upto 4X Reward Points at a range of Extra Partners across India. To know more, visit www.extrarewards.in

On 23rd January, 2013, Pinpoint launched the EXTRA JPMiles program for JetPrivilege HDFC Bank Credit Cardholders. With the EXTRA JPMiles program it is now easier for the cardholders to accelerate JPMiles earnings and Fly FREE Faster. To know more, vist www.extrajpmiles.com
(Previously, Pinpoint managed the Extra JPMiles program for the Jet Airways Citibank Credit card where cardholders accelerated their miles earnings to earn their free flights faster. Currently this credit card as well as the the Extra JPMiles program has been discontinued by the Bank and Co Brand partner)

These premium cardholders of participating Banks accelerate their reward points earning by spending at Extra Merchants, earning reward points from the Bank plus Extra Points from the Extra Merchants. Cardholders can earn up to 5 to 10 times and more, their reward points by choosing to shop at an Extra Merchant, across various spending categories.

From Luxury Indulgences, Hotel Accommodation and Fine Dining Restaurants, to Health & Wellness, Electronics, Jewellery, Clothing & Fashion, Home Accessories and more, Pinpoint has appointed an Extra Merchant in various categories waiting to offer 'Extra' value to the Bank's premium customers.

Cardholders accumulate their total reward points and can redeem for a wide range of rewards on the Bank's catalogue, or from a selection of rewards made available by select Extra Partners, including bank points, airline miles, premium products, dining, travel and shopping vouchers.

Extra Partners are appointed by Pinpoint India, on a preferred basis, across all key spending categories, and are extensively promoted to cardholders via The Extra Program.

For more information about the Pinpoint and The Extra Program, please contact a Pinpoint representative at contact@in.pinpoint.biz